Agricultural Economics and Marketing Program


The Agricultural Economics and Marketing Program (AEMP) covers issues that are pertinent to the agricultural and agribusiness clientele of Lincoln University.

AEMP serves both Extension and Research, is housed in Cooperative Extension offices in Allen Hall and serves constituents througout the state of Missouri and nationwide. We tackle issues that include the areas of economics, marketing, farm management and production.

Historically, the clientele has been made up of small, disadvantaged and limited-resource farmers and ranchers. These individuals are primarily concentrated in four sections of Missouri, namely, East Central, West Central, Southeast and Southwest. 

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The goal of the AEMP is to help small farm enterprises across Missouri to be sustainable economically, socially and ecologically.

This overarching goal is achieved by providing assistance to small farm families through one-on-one farm visits, workshops, research and demonstrations. Also, the program assists with farm and financial issues, cooperative and direct marketing, sustainable agricultural practices and other on-farm research as needed. To enhance the quality of the program and projects, we recognize the need to tap into the enormous niche advantages available to our clientele.

As economics and marketing issues are the concern of most, if not all, areas of our endeavors in Cooperative Extension, many services are provided by the AEMP to meet the various needs of our clientele. These include the following:

  • niche marketing strategies.
  • economics and marketing of Missouri goats, sheep and wool.
  • record keeping, computer training and farm management.
  • risk management education for farmers.

Read the latest!

Learn more about the demand for small ruminants, market and consumer trends.

Active Programs

This program seeks to enhance agribusiness entrepreneurship, sustainable practices, and organic farming and ranching amongst new and beginning Latino producers in Missouri and Nebraska by helping them to integrate business and production plans into a Community Capacity Agribusiness Plan to Operate (CCAP), regardless of size.

The program Entrepreneurial Sustainable Agriculture for Latinx and Limited Resource Producers in Missouri aims to expand those findings with an additional approach to evaluate current sustainable production methods among Latino producers. It will use a convenient sample of 50 Latino producers and document the current levels of skills, knowledge, and attitudes toward partially and fully transitioning into sustainable and organic production methods supported by a mixed- methods analysis. Findings from data will document educational needs of Latinx farmers. We will follow an entrepreneurial sustainable agriculture methodology to train Latino farmers in Missouri in sustainable agriculture production methods that aims to protect natural resources, increase farm profitability and socio-economic community development.

This program offers a hybrid educational training to help stakeholders to start their own small farming operations. It offers eight sessions in classroom training mixed with onsite gardening and farming activities at the site of training. It supports local community non-for-profit secular and non-secular organizations who help their members to connect with local grown food such as community gardens and small private operations.



The program is part of this Food and Agriculture organization initiative to develop guidelines to help stakeholders to understand circular bioeconomy approaches in livestock production systems.

The weekly agricultural marketing bulletin offers the latest market prices of livestock and specialty crops in Missouri. For more information, email:

Active Partnerships and Collaborations

Climate Change; The Role of 1890 Land-Grant Universities in Climate Change
  • Project: Climate Change: Impacts for Socially Disadvantaged Farmers, Landowners & Communities of Color –
  • Socioeconomic Research- Qualitative and quantitative approaches

North Central Region Water Network 

  • Project: North Central Region Extension Collaborations to Address Climate Impacts/Disparities Workshop
  • Equity and inclusion in climate change

Hemp Institute - Lincoln University

  • Project: "Scaling up the Industrial Hemp Supply Chain as a Negative Carbon Feedstock for Fuel and Fiber"
  • Socioeconomic data analysis and hemp farmer forums.

Soil LU

  • Project: “Developing and deploying novel soil health indicators for Missouri Specialty crops to advance resilient agriculture”
  • Outreach and data collection

Columbia Center for Urban Agriculture

  • Project: Urban Agriculture Apprenticeship Program
  • Partnership with the Columbia Center for Urban Agriculture in the project:
  • Delivering eight lectures on sustainable small farm agribusiness development and two farm visits to LU conventional and Organic Farm.

Agribusiness Research - Lincoln University

  • Project: Resilient and Sustainable Small Farms: Lessons from the COVID-19 Pandemic.
  • Outreach and data collection

Specialty Crops Lincoln University

  • Project: Urban Agriculture Learning Hub at Lincoln University
  • Consulting and Training

Small Ruminants- Lincoln University

  • Project:Pasture and livestock risk management education for Missouri small ruminant unrepresented and underserved farmers.”
  • Consulting and training

Missouri Department of Elementary and Secondary Education

  • Project: Local Food for Schools (LFS) Program
  • Outreach to underserved local farmers and ranchers to connect with school as a new market outlet

YouTube Video Resources

Session 1. Missouri Hemp Industry- Farmer Challenges and Perspectives

Session 2. Missouri Industrial Hemp Program Overview

Session 3.Experience in Hemp Regenerative Agriculture

Session 4. Hemp for Fiber. A farmer perspective

Session 5. LU Hemp Institute Update

Session 6. Hemp Farmer Panel

Agriculture support programs:

Session 1. Finding Your Gardening Spot

Session 2. Soil Management

Session 3. Garden Design

Session 4. Specialty Crops, Pollinators and Seed Management

Session 5. Managing The Garden Bed

Session 6. Natural and Integrated Pest Control Management

Session 7. Harvesting

Session 8. Post-Harvest Management  

Session 9. Markets, Marketing and Regulations To Sell 

Contact Info:


Eleazar Gonzalez, PhD
State Extension Specialist-Small Sustainable Farm, Ag. Economics and Marketing
107 Allen Hall
P: (573) 681-5541

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