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Marketing

School of Business
Undergraduate Programs

Bachelor of Science in Marketing

Marketing focuses on vital functions of a firm including identifying the customer, understanding their needs and expectations, and finding creative ways to use knowledge to design, price, distribute, and promote products and services. Lincoln's Marketing major is designed to develop superior entry-level marketing professionals. These marketing graduates are prepared to use their creative thinking and promotional skills to enter careers with local, regional, and global marketing agencies or start their own businesses.

The Marketing program offered by the School of Business prepares graduates for entry into domestic or international marketing positions, including industry, government and private entrepreneurship. The program exposes the graduates to a broad range of principles, theories, models, experiences and ethics of a business organization, which will enable graduates to succeed in their chosen field.

"Marketing is the process by which companies create consumer interest in products and services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and themselves". Students in the marketing program at Lincoln University learn how to develop marketing strategies for organizations. By taking Lincoln University's general education foundation courses, the College of Business "core courses", and 21 hours of required marketing classes coupled with 12 hours of related electives, the student will graduate with the skills necessary to begin a career in a variety of marketing positions. Students gain real-life marketing experience through projects with local businesses and organizations.

Each of Lincoln's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.

Advertising Principles Economics, research, and strategy of selling through the mass media.
Principles of Marketing Institutions, functions, and problems involved in the transfer of goods from the producer to the consumer.
Fundamentals of Retailing How retail outlets operate to serve both the producer and the consumer of commodities. 
Consumer Behavior Examines the influence of cultural, social, and psychological factors on the market process through behavioral science research. 
Marketing Research The application of basic business research methods to the solution of major marketing problems. Market studies will be analyzed to determine the appropriate marketing mix for various business enterprises.
Marketing Management A detailed analysis of the work of the distribution manager who plans, organizes, directs, and coordinates the activities of those in specialized aspects of marketing.
For the full list of required courses and course descriptions please refer to the Undergrad Bulletin.

No special requirements for this program.

General Undergraduate Requirements

The following are general requirements for all students beginning an undergraduate program at Lincoln. For more information visit Undergraduate Admissions Requirements.

Diploma Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination.
Core Subjects A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab)
Grade Average A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Lincoln, however, the student must meet scholastic requirements.
Standardized Tests Entering freshmen should take the ACT or SAT test. The codes for Lincoln are as follows: SAT: 6366. ACT: 3614.

Freshman First Semester

Hours

Freshman Second Semster

Hours
GE 101 University Seminar 1 ENG 102  Comp and Rhet II 3
ENG 101 Comp and Rhet I 3 Gen Ed Humanities and Fine Arts 3
General Ed Math 113 3 Gen Ed Science with lab 4
Gen Ed  Science/ no lab 3 Gen Ed Humanities and Fine Arts 3
BED 208 or CS 105 Integrated Computer Applications 3 BAD 250 Personal Finance 3
BAD 101 Intro to Business 3  
TOTAL  16 TOTAL  16

Sophomore First Semester

Hours

Sophomore Second Semester

Hours
Gen Ed Civics Course  3 ECO 202 Microeconomics 3
SPT 206 Fund of Speech 3 ACC 247 Principles of Accounting II 3
Gen Ed Humanities and Fine Arts 3 BAD 200 or MAT 117 Business Stat I or Elementary Stat 3
ACC 246 Principles of Accounting I 3 BAD 275 Business Law 3
ECO 201 Macroeconomics 3 BAD 215 Global Business 3
 TOTAL 15 TOTAL  15

Junior First Semester

Hours

Junior Second Semester

Hours
BAD 310 Principles of Management 3 BED 312 Business Communications 3
MKT 321 Principles of Marketing 3 BAD 350 Fund of Financial Management 3
BAD 376 Business Stat II 3 MKT 322 Fund of Retailing 3
Gen Ed Non Civics Course 3 MKT  Elective 3
MKT Elective 3 Gen Ed Elective 3
Gen Ed Elective 3  
 TOTAL 18 TOTAL  15
 

Senior First Semester

Hours

Senior Second Semester

Hours
PHI 304 Business Ethics 3 MKT 345 Consumer Behavior 3
MKT  Elective 3 MKT 326 Marketing Management 3
MKT 309 Advertising Principles 3 BAD 490 Business Policy 3
MKT 421 Marketing Research 3 MKT  Elective 3
MKT 415 International MKT 3 Gen Ed Elective 3
   
TOTAL  15 TOTAL  15
TOTAL Minimum of 120 hrs

Lincoln's academic programs are designed specifically to prepare you for a career in the real world. But it's more than just job preparation; it's preparing you to make a full impact in your profession through the unique combination of faith and learning. Here are some of the professions this degree would prepare you for:

  • Advertising
  • Sales
  • Public relations
  • Marketing Research
  • Retail Marketing/Management
  • E-Commerce
  • Event Marketing (hospitality, sports, music, fine arts)
  • Marketing Management